This customer journey template is built using a flow-based approach. This solution involves four phases with descriptions and two contact points per each of them. The combination of white and orange colors in its design makes it look rather fresh and creative. The next vertical template is the representation of your customer journey in an isometric style. Using this template, you will be able to clearly see how your customer interacts with your brand. It is blue color tones that the design is based on. All the content, including the textual blocks, and the icons, can be edited, namely adjusted or replaced.Įach of the five phases in the given CJM template features an icon in a round frame, a short description, and three touchpoints placed in ellipses. Generally, half of the phases are painted in yellow color tones while the other half – in blue ones. Each block is characterized by a unique color. This six-phase customer journey template has a horizontal orientation with vertically-arranged text blocks. Each of the phase/block titles has its own colors that are different shades of the same color scheme. The five phases are well-described in vertically-placed blocks against a white background. It is brown that generally prevails in the design.Īnother customizable CJM template with a simple design. Each is also accompanied by an icon against a blue background. The city’s main road symbolizes your customer journey while the houses are the symbols of different phases. This CJM template stands out with its design that depicts a city. The color gamut is also based on grey and blue. Totally, there are four of them and eight touchpoints. You can see a truck in it, moving along curved roads the turns of which symbolize the phase change. The vertical-oriented template that demonstrates your customer journey as a real JOURNEY. Notably, the blue color dominates the design. However, it not only describes the stages but also displays them through a line chart. This five-phase CJM template has enough space for a detailed description of all the phases and touchpoints a buying persona takes. Though the overall orientation of the template is horizontal, the phases are described in vertical blocks. Its design is distinguished by pink and grey color gamut and gentle icons supporting five phases of the customer journey. The template has been designed for a car purchase. Each phase has a specific icon, namely a loudspeaker, globe, magnifying lens, alarm clock, push-pin, and flash drive. This horizontal model represents six phases consisting of two touchpoints each. Plus, it has prominent blue accents.Īnother CJM ( customer journey map) template in grey colors with dark shades dominating. However, it is grey that prevails in the color scheme of the template. The design includes creative rocket-based illustrations but it can be customized. This customer journey map template displays four phases, each representing two touchpoints. 19 Free Customer Journey Map Templates Simple Customer Journey Mapping And to help you make the right choice to meet your needs, we’ve selected and overviewed the best templates for customer journey mapping in this article. Luckily, today, you can access dozens of customer journey map templates online. Furthermore, since the market and customer needs are rather changeable, it would be wise to conduct a regular mapping, let’s say once per three years. To make the results more precise, you can divide your research into a few parts, let’s say pre-sales and post-sales analysis. Then you can track all the steps they take until they finally make a purchase, or you can go further and analyze the post-sales effect so that to identify your customer’s satisfaction with the solution they’ve got. That is when they’ve realized they have a problem and you have a solution to it. Thus, there are different approaches to creating them.Īn effective way to see the whole picture is to start with the moment when an individual gets aware of your business. Customer journey maps vary depending on your needs. To be more precise, customer journey mapping helps you see how you obtain customers, displaying the whole way of an individual turning into a buying persona. It reveals all the touchpoints a buying persona passes during the sales cycle. Creating a customer journey map is a proven way to understand your customer’s experiences from their perspective, not as you expect them to be.
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